The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
MTV EMA 2012
Agency: VIMN MTV World Design Studio / Milan
Client: VIMN MTV World Design Studio Milan Category: Broadcast and Moving Image / Title Sequences - Television and Film
Local Sightings
Agency: Creature / Seattle
Client: Northwest Film Forum Category: Brand Identity / Logo Design
Sunshine Pet Rain Gear
Agency: JC ART+DESIGN / Shanghai
Client: Sunshine Pet Rain Gear Company Category: Brand Identity / Logo Design
9 Suns
Agency: Landor Associates / San Francisco
Client: 9 Suns Category: Brand Identity / Logo Design
Liquitex Art Prize 2012
Agency: Nippon Design Center / Tokyo
Client: bonnyColArt Co. Category: Brand Identity / Logo Design
Belize Logo
Agency: Olson / Minneapolis
Client: BelizeTourism Board Category: Brand Identity / Logo Design
Holiday Projection
Agency: iris Worldwide / New York
Client: Saks Fifth Avenue Category: Collateral Design / Outdoor - Single
Takarazuka Milk
Agency: Adesty / Osaka
Client: Takarazuka Milk Category: Package Design / Single or Series
iPhone Packaging
Agency: Apple / Cupertino
Client: Apple Category: Package Design / Single or Series
Milk & Me
Agency: Beautiful / Singapore
Client: Eastraits Category: Package Design / Single or Series
GREEN HAT GIN
Agency: Design Army / Washington, DC
Client: New Columbia Distillery Category: Package Design / Single or Series
y/our yalumba
Agency: Harcus Design / Sydney
Client: Yalumba Category: Package Design / Single or Series
Recipeace Olive Oil Bottle
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Package Design / Single or Series
Bajaj Bulbs - Happy Diwali
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals Category: Package Design / Single or Series
White Pike Whiskey
Agency: Mother / New York
Client: White Pike Whiskey Category: Package Design / Single or Series
Bulleit Bourbon Aged 10 Years
Agency: Sandstrom Partners / Portland
Client: Diageo Category: Package Design / Single or Series
OOB Ice Cream Packaging
Agency: Special / Auckland
Client: OOB Organic Category: Package Design / Single or Series
The Fruit
Agency: Dentsu / Tokyo
Client: The Yoshida Hideo Memorial Foundation Advertising Museum Category: Craft / Photography - Series
Alice (In Wonderland)
Agency: Design Army / Washington, DC
Client: The Washington Ballet Category: Craft / Photography - Series
Everyone Has a Great Photograph In Them
Agency: Leo Burnett London / London
Client: Renaissance Photography Prize Category: Craft / Photography - Series
Ray-Ban 75 Years of Legends
Agency: Marcel / Paris
Client: Ray-Ban Category: Craft / Photography - Series
Suicide
Agency: Leo Burnett Thailand / Bangkok
Client: Don't Drive Drunk Foundation Category: Craft / Photography - Series
Downloadable Car: N-One craft
Agency: Dentsu / Tokyo
Client: Honda Category: Craft / Printing and Paper Craft - Single or Series
Neenah Hang Tags
Agency: Design Army / Washington, DC
Client: Neenah Paper Category: Craft / Printing and Paper Craft - Single or Series
What a Beautiful Day!
Agency: Nanyang Technological University / Singapore
Client: Garden City Publishers Category: Craft / Printing and Paper Craft - Single or Series
Sugoroku
Agency: Nippon Design Center / Tokyo
Client: RECTO VERSO GALLERY Category: Craft / Printing and Paper Craft - Single or Series
The Tokyo Ballet
Agency: Nippon Design Center / Tokyo
Client: The Tokyo Ballet Category: Craft / Printing and Paper Craft - Single or Series
CALENDAR 2013
Agency: Nippon Design Center / Tokyo
Client: TSUGANE SCHOOL Category: Craft / Printing and Paper Craft - Single or Series
The twelve of '13 - Ando calendar 2013
Agency: Walvis & Mosmans / The Hague
Client: Ando Category: Craft / Printing and Paper Craft - Single or Series
Connected Calendar
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Craft / Printing and Paper Craft - Single or Series
JA minds
Agency: 6D-K co. / Tokyo
Client: Minds Agricultural cooperative Category: Brand Identity / Brand Identity - Campaign
Lolla
Agency: Asylum Creative / Singapore
Client: Lolla Category: Brand Identity / Brand Identity - Campaign
Antron Corporate Identity System
Agency: Avenue / Chicago
Client: Antron Carpet Fiber Category: Brand Identity / Brand Identity - Campaign
7-Eleven Coffee Concept
Agency: BVD / Stockholm
Client: Reitan Convenience Sweden Category: Brand Identity / Brand Identity - Campaign
OFF
Agency: Cossette / Montreal
Client: Infopresse Category: Brand Identity / Brand Identity - Campaign
Leica Corporate Design
Agency: G2 Germany / Berlin
Client: Leica Category: Brand Identity / Brand Identity - Campaign
Maki-San
Agency: Kinetic / Singapore
Client: Maki-San Category: Brand Identity / Brand Identity - Campaign
Society Corporate Identity
Agency: King James RSVP / Cape Town
Client: Society Category: Brand Identity / Brand Identity - Campaign
Corporate Design Orchestre Symphonique Genevois
Agency: KW43 BRANDDESIGN / Duesseldorf
Client: Orchestre Symphonique Genevois Category: Brand Identity / Brand Identity - Campaign
F. Menard
Agency: LG2 / Montreal
Client: Luc Menard Category: Brand Identity / Brand Identity - Campaign
Wee Society Branding
Agency: Office: Jason Schulte Design / San Francisco
Client: Wee Society Category: Brand Identity / Brand Identity - Campaign
The Laughter Club
Agency: Out of the Box / New Delhi
Client: The Laughter Club Category: Brand Identity / Brand Identity - Campaign
Cityscape
Agency: DraftFCB / Chicago
Client: Valspar Category: Collateral Design / Point of Purchase and In-Store - Series
Futures
Agency: Lowe / Singapore
Client: Unilever Category: Collateral Design / Point of Purchase and In-Store - Series
Road Letters
Agency: Ogilvy Brasil / São Paulo
Client: Claro Category: Collateral Design / Point of Purchase and In-Store - Series
Chinese New Year Flavour in a Bottle
Agency: Saatchi & Saatchi / Beijing
Client: SHINHO FOODS CO.,LTD. Category: Collateral Design / Point of Purchase and In-Store - Series
Award:
2013 Design Merit Award
Agency:
VIMN MTV World Design Studio / Milan
Client:
VIMN MTV World Design Studio Milan
Title:
MTV EMA 2012
Category:
Broadcast and Moving Image / Title Sequences - Television and Film
Annual ID:
13230D
Award:
2013 Design Merit Award
Agency:
Breathing Space / Mumbai
Client:
Kapil Gurav
Title:
Cactus
Category:
Brand Identity / Logo Design
Annual ID:
13153D
Award:
2013 Design Merit Award
Agency:
Creature / Seattle
Client:
Northwest Film Forum
Title:
Local Sightings
Category:
Brand Identity / Logo Design
Annual ID:
13154D
Award:
2013 Design Merit Award
Agency:
JC ART+DESIGN / Shanghai
Client:
Sunshine Pet Rain Gear Company
Title:
Sunshine Pet Rain Gear
Category:
Brand Identity / Logo Design
Annual ID:
13155D
Award:
2013 Design Merit Award
Agency:
Landor Associates / San Francisco
Client:
9 Suns
Title:
9 Suns
Category:
Brand Identity / Logo Design
Annual ID:
13156D
Award:
2013 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
bonnyColArt Co.
Title:
Liquitex Art Prize 2012
Category:
Brand Identity / Logo Design
Annual ID:
13157D
Award:
2013 Design Merit Award
Agency:
Olson / Minneapolis
Client:
BelizeTourism Board
Title:
Belize Logo
Category:
Brand Identity / Logo Design
Annual ID:
13158D
Award:
2013 Design Merit Award
Agency:
Re / Sydney
Client:
Flux
Title:
Flux Identity
Category:
Brand Identity / Logo Design
Annual ID:
13159D
Award:
2013 Design Merit Award
Agency:
iris Worldwide / New York
Client:
Saks Fifth Avenue
Title:
Holiday Projection
Category:
Collateral Design / Outdoor - Single
Annual ID:
13116D
Award:
2013 Design Merit Award
Agency:
Adesty / Osaka
Client:
Takarazuka Milk
Title:
Takarazuka Milk
Category:
Package Design / Single or Series
Annual ID:
13182D
Award:
2013 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPhone Packaging
Category:
Package Design / Single or Series
Annual ID:
13183D
Award:
2013 Design Merit Award
Agency:
Beautiful / Singapore
Client:
Eastraits
Title:
Milk & Me
Category:
Package Design / Single or Series
Annual ID:
13184D
Award:
2013 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
New Columbia Distillery
Title:
GREEN HAT GIN
Category:
Package Design / Single or Series
Annual ID:
13185D
Award:
2013 Design Merit Award
Agency:
Harcus Design / Sydney
Client:
Yalumba
Title:
y/our yalumba
Category:
Package Design / Single or Series
Annual ID:
13186D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Olive Oil Bottle
Category:
Package Design / Single or Series
Annual ID:
13187D
Award:
2013 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bajaj Electricals
Title:
Bajaj Bulbs - Happy Diwali
Category:
Package Design / Single or Series
Annual ID:
13188D
Award:
2013 Design Merit Award
Agency:
Mother / New York
Client:
White Pike Whiskey
Title:
White Pike Whiskey
Category:
Package Design / Single or Series
Annual ID:
13189D
Award:
2013 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Diageo
Title:
Bulleit Bourbon Aged 10 Years
Category:
Package Design / Single or Series
Annual ID:
13190D
Award:
2013 Design Merit Award
Agency:
Special / Auckland
Client:
OOB Organic
Title:
OOB Ice Cream Packaging
Category:
Package Design / Single or Series
Annual ID:
13191D
Award:
2013 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
The Yoshida Hideo Memorial Foundation Advertising Museum
Title:
The Fruit
Category:
Craft / Photography - Series
Annual ID:
13255D
Award:
2013 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
The Washington Ballet
Title:
Alice (In Wonderland)
Category:
Craft / Photography - Series
Annual ID:
13256D
Award:
2013 Design Merit Award
Agency:
Leo Burnett London / London
Client:
Renaissance Photography Prize
Title:
Everyone Has a Great Photograph In Them
Category:
Craft / Photography - Series
Annual ID:
13257D
Award:
2013 Design Merit Award
Agency:
Marcel / Paris
Client:
Ray-Ban
Title:
Ray-Ban 75 Years of Legends
Category:
Craft / Photography - Series
Annual ID:
13258D
Award:
2013 Design Merit Award
Agency:
Leo Burnett Thailand / Bangkok
Client:
Don't Drive Drunk Foundation
Title:
Suicide
Category:
Craft / Photography - Series
Annual ID:
13259D
Award:
2013 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Honda
Title:
Downloadable Car: N-One craft
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13260D
Award:
2013 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
Neenah Paper
Title:
Neenah Hang Tags
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13261D
Award:
2013 Design Merit Award
Agency:
Nanyang Technological University / Singapore
Client:
Garden City Publishers
Title:
What a Beautiful Day!
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13262D
Award:
2013 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
RECTO VERSO GALLERY
Title:
Sugoroku
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13263D
Award:
2013 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
The Tokyo Ballet
Title:
The Tokyo Ballet
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13264D
Award:
2013 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
TSUGANE SCHOOL
Title:
CALENDAR 2013
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13265D
Award:
2013 Design Merit Award
Agency:
Walvis & Mosmans / The Hague
Client:
Ando
Title:
The twelve of '13 - Ando calendar 2013
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13266D
Award:
2013 Design Merit Award
Agency:
YOMIKO Advertising Inc. / Tokyo
Client:
YOMIKO Advertising Inc.
Title:
Connected Calendar
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13267D
Award:
2013 Design Merit Award
Agency:
6D-K co. / Tokyo
Client:
Minds Agricultural cooperative
Title:
JA minds
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13139D
Award:
2013 Design Merit Award
Agency:
Asylum Creative / Singapore
Client:
Lolla
Title:
Lolla
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13140D
Award:
2013 Design Merit Award
Agency:
Avenue / Chicago
Client:
Antron Carpet Fiber
Title:
Antron Corporate Identity System
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13141D
Award:
2013 Design Merit Award
Agency:
BVD / Stockholm
Client:
Reitan Convenience Sweden
Title:
7-Eleven Coffee Concept
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13142D
Award:
2013 Design Merit Award
Agency:
Cossette / Montreal
Client:
Infopresse
Title:
OFF
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13143D
Award:
2013 Design Merit Award
Agency:
G2 Germany / Berlin
Client:
Leica
Title:
Leica Corporate Design
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13144D
Award:
2013 Design Merit Award
Agency:
GBH / London
Client:
Miss Ko
Title:
Miss Ko
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13145D
Award:
2013 Design Merit Award
Agency:
Kinetic / Singapore
Client:
Maki-San
Title:
Maki-San
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13146D
Award:
2013 Design Merit Award
Agency:
King James RSVP / Cape Town
Client:
Society
Title:
Society Corporate Identity
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13147D
Award:
2013 Design Merit Award
Agency:
KW43 BRANDDESIGN / Duesseldorf
Client:
Orchestre Symphonique Genevois
Title:
Corporate Design Orchestre Symphonique Genevois
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13148D
Award:
2013 Design Merit Award
Agency:
LG2 / Montreal
Client:
Luc Menard
Title:
F. Menard
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13149D
Award:
2013 Design Merit Award
Agency:
Office: Jason Schulte Design / San Francisco
Client:
Wee Society
Title:
Wee Society Branding
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13150D
Award:
2013 Design Merit Award
Agency:
Out of the Box / New Delhi
Client:
The Laughter Club
Title:
The Laughter Club
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13151D
Award:
2013 Design Merit Award
Agency:
Re / Sydney
Client:
Flux
Title:
Flux Identity
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13152D
Award:
2013 Design Merit Award
Agency:
DraftFCB / Chicago
Client:
Valspar
Title:
Cityscape
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13111D
Award:
2013 Design Merit Award
Agency:
Lowe / Singapore
Client:
Unilever
Title:
Futures
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13112D
Award:
2013 Design Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Claro
Title:
Road Letters
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13113D
Award:
2013 Design Merit Award
Agency:
Saatchi & Saatchi / Beijing
Client:
SHINHO FOODS CO.,LTD.
Title:
Chinese New Year Flavour in a Bottle
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13114D
